IBIS STYLES goes consumer-centric

Brand new positioning for IBIS Styles with a new all-inclusive concept and a global redesign with each hotel displaying a personality of its own.

To promote this new approach, the hotel brand lets consumers imagine their ideal bedroom, entrusting M6 designer Sophie Ferjani with the project realization.

IBIS and its agency Havas Media asked Piximedia to orchestrate this campaign which values personalization. The campaign features a range of formats to address the user throughout the customer journey and emphasizes the link with the brand.

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