AIR FRANCE : Consumer centric ad campaign for a consumer oriented airline company

The French company asserts its leadership and reinforces its differentiation in a very competitive market marked by the premiumization of low cost offers. AIR FRANCE insists on a proposal of unmatched value, through an exceptional customer experience, both on the ground and in flight.

The campaign, imagined ans produced by BETC, features the main insights through ‘benefit’ films.

For the campaign’s international deployment, AIR FRANCE and KR MEDIA have chosen PIXIMEDIA’s technology to offer an impactful advertising experience, while effectively addressing insights to the useful target.

Initially immersed in the universe of the campaign via a high-visibility video mix-formats on premium media sites (Le Figaro, Le Monde, Challenges, L’Express… Yomiuri, Asahi…, La Repubblica, 24 Ore, La Stampa…), Internet users are then exposed to the different AIR FRANCE’s ‘client benefits’ through enriched ad formats distributed on a larger news sites perimeter.

An internationally deployed « turnkey » operation combining innovative formats, dynamic message dissemination to drive the consumer in the Brand’s customer journey and guaranteed performance (IAS certification).

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