Audi opens a new chapter in its history with the new Audi e-tron. It is more than just an electric car, Audi e-tron is a new vision of mobility: more efficient, better connected, more agile and smarter.
To bring out new e-tron values, PHD Remind agency recommended Piximedia platform to Audi. Piximedia platform made it possible to create rich media ad-units with a chat bot and ensured the visibility of the campaign on the premium publisher networks, preliminary selected by the brand, by activating ‘car buyers’ target audience.
Chat-bot is an easy way to have more information on the new e-tron. This « Personal Assistant » provides with useful information on three key aspects of the vehicle: autonomy, operation and reservation.
As a result, more than 1000 conversations were launched that allowed to increase qualified traffic by 30%. Most of engaged audiences were those interested in reserving the e-tron.
Piximedia wants to thank PHD Remind agency and his client Audi for their trust in Piximedia’s technology.
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