Audi becomes electric. New Audi e-tron.

Audi opens a new chapter in its history with the new Audi e-tron. It is more than just an electric car, Audi e-tron is a new vision of mobility: more efficient, better connected, more agile and smarter.

To bring out new e-tron values, PHD Remind agency recommended Piximedia platform to Audi. Piximedia platform made it possible to create rich media ad-units with a chat bot and ensured the visibility of the campaign on the premium publisher networks, preliminary selected by the brand, by activating ‘car buyers’ target audience.

Chat-bot is an easy way to have more information on the new e-tron. This « Personal Assistant » provides with useful information on three key aspects of the vehicle: autonomy, operation and reservation.

As a result, more than 1000 conversations were launched that allowed to increase qualified traffic by 30%. Most of engaged audiences were those interested in reserving the e-tron.

Piximedia wants to thank PHD Remind agency and his client Audi for their trust in Piximedia’s technology.

Reserve now your next programmatic campaign and take an advantage of rich media ad units with guaranteed performance. Click here to discover the “features” available and here to contact Piximedia team.

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