Love at first sight for Contura’s Love Story

European stoves and fireplaces’ specialist, Contura develops its notoriety through a campaign that relies on flaming love stories … and gives consumers the opportunity to interact !

The Swedish brand displays five 1’’ videos spots and invites the users to imagine their own scenario by modifying the subtitles.

To orchestrate this campaign that brings an impactful creative experience to the user, Contura and its agency Ecselis have chosen Piximedia’s digital platform.
Capitalizing on coordinated video formats, the campaign creates users’ engagement and boosts traffic on the brand’s site. In addition, geo-targeting makes it possible to focus ad delivery around Contura’s dealers network.

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