Since July 2019, 136 publishers have joined the Digital Ad Trust label. This French label makes it possible to evaluate and enhance the quality of the sites that engage in responsible advertising practices, through key objectives: Guarantee brand safety. Optimize the viewability.Fight against fraud & robot.Reduce the number of advertising…
Citroën joins Givenchy to create a feminine and trendy version of its DS3 ‘Givenchy Make Up’ city car. To promote this new jewel of the DS3 range, the automaker and its agency HAVAS MEDIA imagined a digital setting. The idea is to embed the user at the heart of an…
European stoves and fireplaces’ specialist, Contura develops its notoriety through a campaign that relies on flaming love stories … and gives consumers the opportunity to interact ! The Swedish brand displays five 1’’ videos spots and invites the users to imagine their own scenario by modifying the subtitles. To orchestrate…
For its collection 2016, Picard suggests a gourmet dishes’ selection enchanting taste buds. For this festive campaign, Picard and Vizeum agency orchestrated a campaign allowing to immerse the consumer in a delighted and magical world. On the digital side, Piximedia has been entrusted the broadcasting of a multi-device format’s set…
For its Spring/Summer collection, Dior breaks the rules. Maria Grazia Chiuri’s first collection since her nomination as Artistic Director of Dior, this campaign melting tradition and modernity sign the brand’s renewal. Once again, Dior confirms its trust to Piximedia by renewing its partnership for the set up of this crazy…
The French ready-to-wear brand arrives in the Internet with its new campaign. To announce its capsule collection, Kiabi reveals us a colorful and dynamic campaign. Alongside its agency Ecselis, Kiabi wished to highlight its mid-season sales towards premium native and display formats. Two different commercials are suggest to highlight every…
Grandmother’s, dish invented by a friend … cooking links people and gives pleasure. For its new campaign, Lesieur, a specialist in taste, stages its consumers’ favorite dish. As an entry’s key, the highlight of iconic products from the range and their associated benefits. Piximedia provides digital implementation with a cross-device…
BNP Paribas, long-time official partner of the « Fête du cinéma » takes the Internet users on a universe of fiction worthy of a full-length film and offers them their cinema ticket! The brand and its agency Ecselis celebrate the event with an immersive campagne to discover the movie and incite consumers…
