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IBIS STYLES goes consumer-centric

Brand new positioning for IBIS Styles with a new all-inclusive concept and a global redesign with each hotel displaying a personality of its own. To promote this new approach, the hotel brand lets consumers imagine their ideal bedroom, entrusting M6 designer Sophie Ferjani with the project realization. IBIS and its…

SONY PICTURES’ « ARRIVAL » immersive launch with PIXIMEDIA’s ad formats and premium audience marketplace

To reveal ARRIVAL’s Intriguing extraterrestrial universe and spectacular production, SONY PICTURES chose to create a large media event with an immersive ad format. For this campaign orchestrated by OMD, PIXIMEDIA’s SKIN VIDEO ad format guarantees emergence and immersion towards a ‘movie-addict’ chosen audience. PIXIMEDIA’s Innovative video / display / Native…