Brand new positioning for IBIS Styles with a new all-inclusive concept and a global redesign with each hotel displaying a personality of its own. To promote this new approach, the hotel brand lets consumers imagine their ideal bedroom, entrusting M6 designer Sophie Ferjani with the project realization. IBIS and its…
Concerned about the environmental impact of its products and long time households recycling partner, Brabantia raises the awareness of the consumers towards eco-responsibility. To focus directly its target, the brand and its agency have imagined a very simple ad campaign featuring the natural colors of the product range. For the orchestration…
For the launching of the DS3 signed Inès de la Fressange, Citroën proposes a version avant-garde inspired from the Parisian elegance. On the digital side, Piximedia saw itself confided by Ecselis and Citroën the customer’s journey and the deployment of this campaign. The orchestration of this campaign favored the visibility…
The French ready-to-wear brand arrives in the Internet with its new campaign. To announce its capsule collection, Kiabi reveals us a colorful and dynamic campaign. Alongside its agency Ecselis, Kiabi wished to highlight its mid-season sales towards premium native and display formats. Two different commercials are suggest to highlight every…
Connected cars are at the hearth of the market. Volkswagen reinforces the attractiveness of its new Tiguan by highlighting innovations that make drivers’ life easier. To enhance users’ experience and effectively address its target, Volkswagen has set up an campaign as innovative as its product. Traffic assist, trailer assist, vehicle…
