Citroën renews its collaboration with the fashion industry

For the launching of the DS3 signed Inès de la Fressange, Citroën proposes a version avant-garde inspired from the Parisian elegance.
On the digital side, Piximedia saw itself confided by Ecselis and Citroën the customer’s journey and the deployment of this campaign.
The orchestration of this campaign favored the visibility of the brand by sublimating the image and the message of Citroën. The consumer commitment is then guaranteed.