Citroën joins Givenchy to create a feminine and trendy version of its DS3 ‘Givenchy Make Up’ city car. To promote this new jewel of the DS3 range, the automaker and its agency HAVAS MEDIA imagined a digital setting. The idea is to embed the user at the heart of an…
For the launching of the DS3 signed Inès de la Fressange, Citroën proposes a version avant-garde inspired from the Parisian elegance. On the digital side, Piximedia saw itself confided by Ecselis and Citroën the customer’s journey and the deployment of this campaign. The orchestration of this campaign favored the visibility…
