The Franco-German channel claims the originality of its programming and adaptation to new consumption habits. If fiction remains an essential issue in differentiating from other programs offerings, consumers now want to access their favorite programs when and as they wish.
To affirm its leadership ARTE capitalizes on the richness of its series and promotes its ‘on demand’ service ARTE REPLAY ‘: series, films, cultural programs … the best of the channel’s shows delinearized and available to internet users for their greatest pleasure.
To promote this double benefit ARTE and its agency ECSELIS have imagined a video campaign to immerse the user in the heart of the programming as well as announce the availability at all times.
PIXIMEDIA technology dynamically delivers video formats in real-time to maximize cross-device audience exposure and consumer engagement. With a selection of premium publishers’ mediaplanning, ARTE’s campaign benefits from a performance guarantee that ensures that the brand achieves its visibility objectives.
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