The new beauty care ritual by Garnier Ultra Doux

Discover « Trésors de Miel », the new beauty care ritual to nourish and repair fragile and brittle hair by Garnier Ultra Doux. To promote its new range and attract more consumers, the brand and its agency ZenithOptimedia France have launched a digital campaign.

Developed by Piximedia, the campaign meets a threefold objective:

1/ Visibility: generate interest, revealing the universe of the new range through creative formats
2/ Interactive Discovery: enhance products through a video format
3/ Traffic:  a contest

This campaign allows Garnier to promote its range « Trésors de Miel » by creating interaction with consumers.

See demo video