Visibility and Engagement with SEAT

SEAT (one of Volkswagen Group France brands) wants to consolidate its position in the market by promoting its range « Ibiza ». To reach branding differentiation and satisfaction goals, SEAT and its agency MediaCom decided to launch a comparison website, dedicated to France.

The goal of the campaign is to immerse the consumer in the advertising process. Piximedia has developed a format that allows Internet users to discover the new comparison website, book a driving test and take control of advertising with geolocation.

Broadcasted exclusively on ‘Alliance Marketplace’, with 80 leader & premium publishers, the format maximizes qualitative visibility to enhance the ‘Ibiza’ range and engagement of the Internet users.

Thanks : SEAT (Advertiser) and MediaCom (Media Agency)

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