Million Carats, the precious collection on the web

For Christmas, L’Oréal Paris launch a magical experience…just a click away! For this occasion, the brand and its agencies Zenith Optimedia France and  You to You implement a digital campaign, developed by Piximedia.

This format transports the Internet users in « Million Carats », the new precious makeup collection. When they visit the website, gold and platinum rain falls in the Takeover. In this universe, the Internet users succomb to the refined nuances Gold or Platinum. The experience continues to discover tutorials of Karim Rahman, an expert makeup, that reveal the precious collection to L’Oréal Paris.

Gold or Platinum? The choice is yours!

Thanks : L’Oréal Paris (Advertiser), Zenith OptimediaFrance (Media Agency), and You to You (Creative Agency).

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