The coffee brand « L’OR EspressO » (Maison du café) launches its range « Ultimates », a new collection of capsules compatible with Nespresso machines. To advertize this range on the digital, the brand and its agencies OMD and Saatchi & Saatchi + Duke reveal an « ardent » advertising campaign.
Developed by Piximedia, this format immerses the Internet users in the mysterious universe of the brand. When the Internet users slide on the Interactive Takeover, magma and sparks spring all over the page.
This original message, also relayed on the Facebook page L’OR EspressO », allows the brand to maximize visibility and memorization for its campaign.
Aventure the Ultimate power.
Thanks : L’OR EspressO (Advertiser), OMD (Media Agency), and Saatchi & Saatchi + Duke (Creative Agency).
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