To promote this new fragrance « Elle l’aime », Lolita Lempicka is writing an important page of its own story on the web. To immerse the Internet users in this new digital chapter, the brand and its agencies ZenithOptimedia France and Moxie Paris have launched a stunning advertising experience, between dream and reality, with the Creative Platform solution of Piximedia.
The campaign consists in a customized Takeover and an Half Page ad. This format transports the Internet users in a divine whirlwind: the customized Takeover blind them with a bright light. Then, they discover the fragrance along with the mysterious muse Sarah Pivovarora. The Half Page ad unveils the sparkling and the sensual universe of the fragrance.
An original and radiant digital campaign, with magnetic effects that will captivate Internet users.
« Elle l’aime »… and yield at a digital divine format.
Comments are closed.