Laziness is good with Pulco

This summer it’s too hot to work … and laziness is good with Pulco! The brand refreshes the advertising experience with its agencies KR Media and Fred&Farid. Piximedia developed a format to gather consumers around the lazy art. Via a  ‘classic’ media plan, the broadcasted message changes and is adapted according to each website.

This campaign allows:

• to deliver personalized advertising message on each website
• to adapt the speaking of the advertiser
• to create a relationship with Internet users via Twitter’s hashtag #LaParesseADuBon

The brand has connected with consumers through an impactful campaign.

See demo video Expand Half Page ad + Footer