To enhance its BtoB target, Aparthotels Adagio (group « Accor » and « Pierre & Vacances – Center Parcs ») launched a web series campaign. The brand offers the adventures of Patrick, globetrotter, enjoying his stops in apartments throughout Europe.
Piximedia has accompanied the Brand to comply the objectives of Branding (Visibility) & Traffic (Visit). Impacting video formats have been made, via its Marketplace Alliance, in two highlights:
# 1: Visibility
Pushdown +Footer
Expand Half Page ad + Footer
Billboard + Footer
# 2: Traffic
MPU +Footer
The formats Pushdown, Billboard, Expand Half Page, and MPU maximize impact and visibility of the campaign. The Piximedia Footer associated with each of these formats ensures to the Brand a permanent contact with the Internet user and boost the potential traffic on the website of the brand.
Whether branding or traffic, these formats enabled to fulfill both goals of the Brand (Visibility/Visit) by offering a unique and qualitative user experience.
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