As the weather warms up, it is women adorned with pretty lips colors. For the occasion, Dior presents its first red hybrid fluid: « Fluid Stick ». This new product is a real innovation.
To cultivate the art of surprise, Dior and its agency Performics decided to dazzle the Internet users and we unveil two new advertising formats, developed by Piximedia.
Discover the « Parallaxe » format exclusively created for this campaign, a remarkable digital feat. Designed by Piximedia, the format « Parallaxe Triptyque » plays with effects. Composed of three successive banners on the page, the bottle opens gradually when the Internet user scroll down to reveal an applicator full of colors, and closes when the Internet user goes up to the page. On the other hand, Internet users can discover a Takeover and an Interactive Half Page ad that invite them , where they will be asked to drag the fluid stick.
Resolutely innovative, terribly affecting, discover a creative digital campaign playing with styles.
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