Piximedia strengthens its media Video offer on its marketplace Alliance with a new premium video format. This format is already approved and tested by Sony and Re-Mind.
For their branding campaign, brands want to offer a qualitative and impactful video experience for the Internet users. Piximedia has created a premium video format: the Full-Screen.
This format respects the objectives of brands and publishers:
# Brands
– Emergence / Impact
– Creating a relationship with the target
– Contact desired and not suffered
# Publishers
– non intrusive format, to limit Internet users’ escape
– Monetization inventory
The Full-Screen falls within an approach of « permission marketing ». At the request of the Internet user, the Full-Screen revealing the promotional video in HD. The brand strengths its visibility and creates an active conversation with audiences.
Commercialize in the marketplace Alliance, with 50 leader & premium publishers already equipped and connected, the brand has the opportunity to choose the format in the following ways shopping:
• CPM (cost per thousand contacts)
• CPM-Views (Video visible on the screen > 60%)
• Cost per View Video (Video requested by the consumer)
Comments are closed.