In september, Lancôme unveils its latest makeup innovation: « Grandiôse » mascara.
Lancôme wishes to offer women a quick, simple and effortless use of mascara, and reinvents this product with a patented stem « Col Swan. »
To strengthen the launch of « Grandiôse » mascara and create connexion with consumers, the brand and its agency ZenithOptimedia France capitalize on digital. The campaign emphasizes on the details of this revolutionary product, with the muse Penelope Cruz.
The aim is to get the attention of consumers and to discover the product through a valuable online experience. Piximedia launches an event campaign with Rich Media formats, to transport visitors into brand’s world and promote the new mascara from Lancôme.