« It is miss, actually » – new saga of Dior

It’s time for Miss Dior to become Mrs Dior…deliciously sassy, it’s a eternal « Miss ».

For its new advertising saga of « Miss Dior », the maison Christian Dior invites us to the wedding of their muse, played by Natalie Portman. Through a short film, directed by Anton Corbijn, the actress plays the role of a surprising and bold woman, who escaped on her wedding day.

On digital, the media agency Performics and Piximedia produce a freshness and freedom campaign. The opportunity to rediscover this perfume in a new light. The takeover’s synchronization with the pushdown video improves the discovery of the fragrance. An innovative, rock and glamor format.

A wind of freedom blows on the fragrance Miss Dior.