Dior consolidates its international presence with its new range of leather goods.
By capitalizing on the mythical Lady Dior handbag, the brand invites us to discover the all range, by displaying a digital campaign which privileges Internet users’ engagement.
To immerse the consumers in the product universe, Dior stages its muse Marion Cotillard in an ultra-glamorous commercial, shot in the childhood garden of Christian Dior under photographer’s Craig McDean sharp eye.
On the digital side, the brand relies on Piximedia’s commitment-driven approach to orchestrate a multi-device campaign deployed across Europe and the Middle East.
Piximedia provides a set of innovative interactive formats and manages the digital customer journey to strengthen the brand’s presence and the commitment of internet users to discover the all range.
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