The new League 1 season starts again this week-end in France. For this event the private French national TV Channel Canal Plus and its agencies Havas Media and BETC launch an exceptional digital campaign.
A complete & custom format has been developed via Alliance Marketplace solution to make the Internet users aware of Canal Plus Sports offers. This format consists of a Pushdown, a Takeover, a MPU and a Footer ads.
The Takeover immerses the Internet users in football world and then the experience continues in the MPU. The Footer enhances the permanent contact with the Internet users while the embedded website inside allows to discover the different offers of the brand.
This custom and complete format ensures the brand a complete visibility and strengthens its historical brand position as a sports events partner.
A campaign that will put you on your knees!
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