The first of december, Café Royal has joined the French coffee capsule market.
For its launch, the british pop superstar Robbie William has been choosen by the Swiss coffee brand to play the role of a secret agent. Not on Her Majesty’s Secret Service, but in the service of good taste and elegance.
For its first digital advertising campaign, Café Royal invites us in the James Bond sophisticated and dangerous universe: seduction, action scenes, Aston Martin, and a suit perfectly adjusted on this charming and confident ambassador… coffee cup in the hand.
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