Nissan released a new version of its popular car « Note ». For this occasion, the brand unveils an innovative digital campaign. Nissan and its publisher Prisma Media Digital launch an immersive digital experience through a Podium, a Takeover and a MPU.
Designed and developed by Piximedia, the Podium video format allows Nissan to distribute its TV commercial in high definition. The Internet users enter in a electro-psychotic universe, extract Tron science-fiction, and follow a haunted trail where psychedelic creatures arise. The experience continues on the Takeover and the MPU in a ghostly and futuristic atmosphere. A custom format that allows to live a captivating and spirited experience.
Discover a ghostly Podium!
Thanks : Nissan (Advertiser) and Prisma Media Digital (Media Sales House).
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