« What if the poppy previously planted in the city, could now rise into the air? It would blossom the sky… » To unveil its new fragrance « Flower in the Air », Kenzo and its agencies Performics and Moxie Paris flourish the web with a lovely and air campaign.
Developed via Piximedia, the format embodies sensuality and lightness of the new Kenzo fragrance. This campaign consists of a Takeover, a Billboard and an Half Page ad. The Takeover immerses the Internet users in the heart of the new creation of Kenzo. The experience continues in the Billboard and Half Page ad: the poppy flies away in the air and flourishes the sky for an exceptional flight floral. The format then leads Internet users to discover the contest brand on Facebook. A dazzling and heady campaign that makes the Internet users dream.
Take time to dream.
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