Used to an outspoken and direct speech, « Les Crudettes » communicates to state loud and clear its point of view !
The brand reveals with humor and derision its entire product range through 6 « 15 seconds » videos inspired by everyday situation and claiming … a raw truth!
This « straight talk » of the brand offers proximity with consumer, which give its full scope in the digital campaign.
To assure impact of this multi-device ad campaign, the specialist of ready-to-eat salads entrust Piximedia with its orchestration.
Keys to success:
- High visibility formats;
- Qualitative adserving on premium websites through Piximedia’s marketplace with targets packs combining affinity and power;
- User’s Engagement with time spent garanteed on the brand’s website.
Raw truth HERE … !
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