This summer it’s too hot to work … and laziness is good with Pulco! The brand refreshes the advertising experience with its agencies KR Media and Fred&Farid. Piximedia developed a format to gather consumers around the lazy art. Via a ‘classic’ media plan, the broadcasted message changes and is adapted…
When the branding optimizes the performance
To enhance its BtoB target, Aparthotels Adagio (group « Accor » and « Pierre & Vacances – Center Parcs ») launched a web series campaign. The brand offers the adventures of Patrick, globetrotter, enjoying his stops in apartments throughout Europe. Piximedia has accompanied the Brand to comply the objectives of Branding (Visibility) & Traffic…
Peugeot, official partner of 3 Days to Kill
Discover the Peugeot RCZ and 208 GTI in the movie « 3 Days to Kill, » currently at movie theater. Official partner of this fiction, the brand and its agency Havas Media organize an operation for the occasion: « 3 Days to Drive ». The Internet users are invited to participate in the competition, but…
Paramount Channel, the impactful campaign
In January, the earth trembled with fear at PARAMOUNT CHANNEL…the network has created a special « end of the world » program. To prepare Internet users to this show, the channel and its agencies OMD/FUSE have established a remarkable event campaign, developed by Piximedia. Internet users discover an explosive format in a…
Carte Noire, the perfect alchemy on the web
« Live the meeting of two worlds who have so different that all opposes… » we murmur whisper Carte Noire for the launch of its new capsules. The brand highlighted its coffee-roasting process « Fire and Ice » which captures the best aromas and flavors of coffee. For its communication campaign, Carte Noire and…
Discover a ghostly Podium
Nissan released a new version of its popular car « Note ». For this occasion, the brand unveils an innovative digital campaign. Nissan and its publisher Prisma Media Digital launch an immersive digital experience through a Podium, a Takeover and a MPU. Designed and developed by Piximedia, the Podium video format allows…
Piximedia takes actions with Handicap International
September 28, 2013, « Handicap International » invites the public to Paris’ Bastille square and 30 major cities in France to participate to the 19th edition of the Pyramid of shoes. For this occasion, Piximedia and Havas Worldwide got engaged to promote a digital campaign for the association. Piximedia made Alliance Marketplace, the real time…
Omega, the perfect digital timing
« There are technologies so perfect, you’d hardly think they were made by humans »… Discover OMEGA’s Co-Axial new campaign. To present this mechanical movement, the famous watchmaker and its agency Fullsix has developped an online advertising mechanism thanks to Piximedia Alliance Marketplace. The format has intended to optimize the mix-formats and to ensure…