Since July 2019, 136 publishers have joined the Digital Ad Trust label. This French label makes it possible to evaluate and enhance the quality of the sites that engage in responsible advertising practices, through key objectives: Guarantee brand safety. Optimize the viewability.Fight against fraud & robot.Reduce the number of advertising…
Emerge and make the difference in a (very) competitive industry… that is the challenge ! On the occasion of « Le Mois Carrefour » Havas Media orchestrates an extensive plurimedia campaign capitalizing on the concept of « Deal of the Day. » For the campaign digital part, Piximedia features a daily-updated set of formats…
BNP Paribas, long-time official partner of the « Fête du cinéma » takes the Internet users on a universe of fiction worthy of a full-length film and offers them their cinema ticket! The brand and its agency Ecselis celebrate the event with an immersive campagne to discover the movie and incite consumers…
Connected cars are at the hearth of the market. Volkswagen reinforces the attractiveness of its new Tiguan by highlighting innovations that make drivers’ life easier. To enhance users’ experience and effectively address its target, Volkswagen has set up an campaign as innovative as its product. Traffic assist, trailer assist, vehicle…
