Concerned about the environmental impact of its products and long time households recycling partner, Brabantia raises the awareness of the consumers towards eco-responsibility. To focus directly its target, the brand and its agency have imagined a very simple ad campaign featuring the natural colors of the product range. For the orchestration…
Monabanq claims a singular positioning, listening to consumers whatever their social origin. Addressing a broad target, the brand’s new communication campaign capitalizes on its customers’ variety of profiles. Staged in their everyday life, they illustrate Monabanq’s ability to adapt to the everyone’s needs. To ensure the Visibility of the digital…
For its Spring/Summer collection, Dior breaks the rules. Maria Grazia Chiuri’s first collection since her nomination as Artistic Director of Dior, this campaign melting tradition and modernity sign the brand’s renewal. Once again, Dior confirms its trust to Piximedia by renewing its partnership for the set up of this crazy…
After the launch of the new 7 Series in 2016 – ‘flagship’ of the brand – BMW continues to renew its product range with the new 5 Series. The design is a subtle evolution over the previous generation but the newcomer evolves more than it appears. The Bavarian brand wishes…
For the launching of the DS3 signed Inès de la Fressange, Citroën proposes a version avant-garde inspired from the Parisian elegance. On the digital side, Piximedia saw itself confided by Ecselis and Citroën the customer’s journey and the deployment of this campaign. The orchestration of this campaign favored the visibility…
The French ready-to-wear brand arrives in the Internet with its new campaign. To announce its capsule collection, Kiabi reveals us a colorful and dynamic campaign. Alongside its agency Ecselis, Kiabi wished to highlight its mid-season sales towards premium native and display formats. Two different commercials are suggest to highlight every…
Grandmother’s, dish invented by a friend … cooking links people and gives pleasure. For its new campaign, Lesieur, a specialist in taste, stages its consumers’ favorite dish. As an entry’s key, the highlight of iconic products from the range and their associated benefits. Piximedia provides digital implementation with a cross-device…
BNP Paribas, long-time official partner of the « Fête du cinéma » takes the Internet users on a universe of fiction worthy of a full-length film and offers them their cinema ticket! The brand and its agency Ecselis celebrate the event with an immersive campagne to discover the movie and incite consumers…
The Franco-German channel claims the originality of its programming and adaptation to new consumption habits. If fiction remains an essential issue in differentiating from other programs offerings, consumers now want to access their favorite programs when and as they wish. To affirm its leadership ARTE capitalizes on the richness of…
Connected cars are at the hearth of the market. Volkswagen reinforces the attractiveness of its new Tiguan by highlighting innovations that make drivers’ life easier. To enhance users’ experience and effectively address its target, Volkswagen has set up an campaign as innovative as its product. Traffic assist, trailer assist, vehicle…
