Since July 2019, 136 publishers have joined the Digital Ad Trust label. This French label makes it possible to evaluate and enhance the quality of the sites that engage in responsible advertising practices, through key objectives: Guarantee brand safety. Optimize the viewability.Fight against fraud & robot.Reduce the number of advertising…
To reveal ARRIVAL’s Intriguing extraterrestrial universe and spectacular production, SONY PICTURES chose to create a large media event with an immersive ad format. For this campaign orchestrated by OMD, PIXIMEDIA’s SKIN VIDEO ad format guarantees emergence and immersion towards a ‘movie-addict’ chosen audience. PIXIMEDIA’s Innovative video / display / Native…
In the air transport sector, a large number of consumers prefer lowcost premium companies. Taking advantage of this enthusiasm, the German company Eurowings – a subsidiary of Luftansa – wishes to develop its activity on the French market. To promote its voluntarily simple and financially attractive product range, the brand and…
After the launch of the new 7 Series in 2016 – ‘flagship’ of the brand – BMW continues to renew its product range with the new 5 Series. The design is a subtle evolution over the previous generation but the newcomer evolves more than it appears. The Bavarian brand wishes…
BNP Paribas, long-time official partner of the « Fête du cinéma » takes the Internet users on a universe of fiction worthy of a full-length film and offers them their cinema ticket! The brand and its agency Ecselis celebrate the event with an immersive campagne to discover the movie and incite consumers…
