Immerse yourself in Piximedia’s interview on Top/ComExpression, the portal of management and communication. To accompany its new communication campaign, on the digital, Darty has partnered with Piximedia via Havas Media. Piximedia is specialized in Video and Rich Media advertising campaigns. The company has developed for the brand a new format « Discover ».…
Immerse yourself in a surprising format: the Discover
On the occasion of its rebranding, Darty impressed with an amazing digital campaign. In order to reach as many people as possible and enforce its new offer – which synergizes the « best of both worlds » (retail and online) – Darty chose to progress softly in order to avoid reductive prejudices…