Citroën joins Givenchy to create a feminine and trendy version of its DS3 ‘Givenchy Make Up’ city car. To promote this new jewel of the DS3 range, the automaker and its agency HAVAS MEDIA imagined a digital setting. The idea is to embed the user at the heart of an…
Top of mind, differentiation and attractiveness for Carrefour…
Emerge and make the difference in a (very) competitive industry… that is the challenge ! On the occasion of « Le Mois Carrefour » Havas Media orchestrates an extensive plurimedia campaign capitalizing on the concept of « Deal of the Day. » For the campaign digital part, Piximedia features a daily-updated set of formats…
IBIS innovates with anonymous emergence
IBIS plays on the lack of branding to expand its target. For its new campaign, the famous hotel brand relies on the absence of branding to intrigue and reach new prospects. Like a film trailer the video immerses the user in the Naive New beaters group life. In this teaser…
BNP Paribas celebrates the ‘Fête du cinéma’
BNP Paribas, long-time official partner of the « Fête du cinéma » takes the Internet users on a universe of fiction worthy of a full-length film and offers them their cinema ticket! The brand and its agency Ecselis celebrate the event with an immersive campagne to discover the movie and incite consumers…
Chaumet sparkles on premium websites !
Maison Chaumet lights up the web with its new high jewelry collection « Hortensia ». Once again Chaumet gets inspired by its famous muse the Empress Josephine, and showcases the birth of the flower « Hortensia » (Hydrangea) under the Milky Way softness. To reveal the main pieces of the collection, Chaumet entrusted Piximedia…
When the branding optimizes the performance
To enhance its BtoB target, Aparthotels Adagio (group « Accor » and « Pierre & Vacances – Center Parcs ») launched a web series campaign. The brand offers the adventures of Patrick, globetrotter, enjoying his stops in apartments throughout Europe. Piximedia has accompanied the Brand to comply the objectives of Branding (Visibility) & Traffic…