This summer it’s too hot to work … and laziness is good with Pulco! The brand refreshes the advertising experience with its agencies KR Media and Fred&Farid. Piximedia developed a format to gather consumers around the lazy art. Via a ‘classic’ media plan, the broadcasted message changes and is adapted…
When the branding optimizes the performance
To enhance its BtoB target, Aparthotels Adagio (group « Accor » and « Pierre & Vacances – Center Parcs ») launched a web series campaign. The brand offers the adventures of Patrick, globetrotter, enjoying his stops in apartments throughout Europe. Piximedia has accompanied the Brand to comply the objectives of Branding (Visibility) & Traffic…
Peugeot, official partner of 3 Days to Kill
Discover the Peugeot RCZ and 208 GTI in the movie « 3 Days to Kill, » currently at movie theater. Official partner of this fiction, the brand and its agency Havas Media organize an operation for the occasion: « 3 Days to Drive ». The Internet users are invited to participate in the competition, but…
Flower in the Air, the new dream by Kenzo
« What if the poppy previously planted in the city, could now rise into the air? It would blossom the sky… » To unveil its new fragrance « Flower in the Air », Kenzo and its agencies Performics and Moxie Paris flourish the web with a lovely and air campaign. Developed via Piximedia, the format…
Omega, the perfect digital timing
« There are technologies so perfect, you’d hardly think they were made by humans »… Discover OMEGA’s Co-Axial new campaign. To present this mechanical movement, the famous watchmaker and its agency Fullsix has developped an online advertising mechanism thanks to Piximedia Alliance Marketplace. The format has intended to optimize the mix-formats and to ensure…
I’m gonna give you my digital love with Dior Homme
After few weeks waiting, Dior Homme fragrance advertising has finally arrived! This month, discover the new Dior Homme Film and its new muse Robert Pattinson. The famous french House and its media agency Performics have selected the Piximedia solution complementarity via a unique and impactful format matching the Alliance Marketplace technology…