Discover « Trésors de Miel », the new beauty care ritual to nourish and repair fragile and brittle hair by Garnier Ultra Doux. To promote its new range and attract more consumers, the brand and its agency ZenithOptimedia France have launched a digital campaign. Developed by Piximedia, the campaign meets a threefold…
SEAT (one of Volkswagen Group France brands) wants to consolidate its position in the market by promoting its range « Ibiza ». To reach branding differentiation and satisfaction goals, SEAT and its agency MediaCom decided to launch a comparison website, dedicated to France. The goal of the campaign is to immerse the…
Puisque les annonceurs investissant le plus largement sur les médias digitaux sont également les plus centrés sur le Branding, les professionnels de l’achat programmatique ont progressivement réuni les conditions nécessaires au travail de cet objectif. Autour de tables rondes et de cas pratiques, l’IAB France vous propose de faire le…
Paris, le 12 juin 2014. À l’heure où les budgets marketing se tendent, la tentation est grande de focaliser les investissements digitaux sur les leviers ‘quanti’. Aparthotels Adagio® prend le contrepied de cette approche, avec une campagne digitale dont le volet ‘Visibilité/Branding’ crée l’impact, travaille la notoriété et…optimise significativement la…
Le secteur de la publicité en ligne vit, depuis plus de deux ans, une (r)évolution avec la mise en place de tout un écosystème autour des achats publicitaires en temps réel et la montée en puissance des ad-exchanges. ADEXperience Day, un événement 100% dédié aux ad-exchanges et au RTB, est…
To enhance its BtoB target, Aparthotels Adagio (group « Accor » and « Pierre & Vacances – Center Parcs ») launched a web series campaign. The brand offers the adventures of Patrick, globetrotter, enjoying his stops in apartments throughout Europe. Piximedia has accompanied the Brand to comply the objectives of Branding (Visibility) & Traffic…
As the weather warms up, it is women adorned with pretty lips colors. For the occasion, Dior presents its first red hybrid fluid: « Fluid Stick ». This new product is a real innovation. To cultivate the art of surprise, Dior and its agency Performics decided to dazzle the Internet users and…
Thierry Mugler & Piximedia unveil an exceptional digital creation for » Alien » fragrance to the international. Thierry Mugler writing a new chapter for its fragrance « Alien » and developing with Piximedia an extraordinary experience, in 9 countries. For its digital campaign, the brand and its agency ZenithOptimedia France give a new feeling…
Fortuneo presents on the devices its new advertising campaign, based on commitment. For the digital, the brand chosed Piximedia to design a branding format. This digital campaign relies on an impacting video format (Billboard Video & MPU Video + Footer) that maximize the visibility. Signed by Piximedia, this rewarding banking…
Discover the Peugeot RCZ and 208 GTI in the movie « 3 Days to Kill, » currently at movie theater. Official partner of this fiction, the brand and its agency Havas Media organize an operation for the occasion: « 3 Days to Drive ». The Internet users are invited to participate in the competition, but…
