Sony Pictures

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SONY PICTURES’ « ARRIVAL » immersive launch with PIXIMEDIA’s ad formats and premium audience marketplace

To reveal ARRIVAL’s Intriguing extraterrestrial universe and spectacular production, SONY PICTURES chose to create a large media event with an immersive ad format. For this campaign orchestrated by OMD, PIXIMEDIA’s SKIN VIDEO ad format guarantees emergence and immersion towards a ‘movie-addict’ chosen audience. PIXIMEDIA’s Innovative video / display / Native…

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