Grandmother’s, dish invented by a friend … cooking links people and gives pleasure.
For its new campaign, Lesieur, a specialist in taste, stages its consumers’ favorite dish. As an entry’s key, the highlight of iconic products from the range and their associated benefits.
Piximedia provides digital implementation with a cross-device and responsive multi-format approach.
The Premium ad-formats set produced for Lesieur, adapted to each connected screen, magnifies the product offer and promotes consumers’ engagement through Brand Content.
Optimization of the distribution by Piximedia’s MarketPlace favors target’s exposure through audiences selection, visibility management and the optimization of the useful traffic to Lesieur’s website.