The French ready-to-wear brand arrives in the Internet with its new campaign. To announce its capsule collection, Kiabi reveals us a colorful and dynamic campaign.
Alongside its agency Ecselis, Kiabi wished to highlight its mid-season sales towards premium native and display formats.
Two different commercials are suggest to highlight every garment of this new collection, are broadcast according to the weather (sunny weather or cloudy weather). The premium set of formats suggests by PIXIMEDIA allowed to sublimate the brand’s message, ensuring the consumer engagement and create traffic towards Kiabi’s website.