IBIS plays on the lack of branding to expand its target.
For its new campaign, the famous hotel brand relies on the absence of branding to intrigue and reach new prospects.
Like a film trailer the video immerses the user in the Naive New beaters group life. In this teaser the brand is remarkable by its absence to give the desire to know more …
For this unprecedented promotion, IBIS and its agency HAVAS MEDIA have entrusted PIXIMEDIA with the implementation of a multi-site campaign.
Set of innovative video formats and CPView purchase mode (Visibility + Completion) guarantee the success of the campaign … and the traffic on the brand’s website.