In the air transport sector, a large number of consumers prefer lowcost premium companies. Taking advantage of this enthusiasm, the German company Eurowings – a subsidiary of Luftansa – wishes to develop its activity on the French market.
To promote its voluntarily simple and financially attractive product range, the brand and its agency have chosen the effectiveness of Piximedia’s native ad formats.
The choice of single-advertiser formats gives the brand an unprecedented and qualitative expression territory, respectful of native advertising codes. The multi-site broadcast synchronized via the Piximedia platform optimizes the brand’s visibility and performance by prioritizing Internet users’ Engagement.