BNP Paribas, long-time official partner of the « Fête du cinéma » takes the Internet users on a universe of fiction worthy of a full-length film and offers them their cinema ticket!
The brand and its agency Ecselis celebrate the event with an immersive campagne to discover the movie and incite consumers to take part in a quiz.
Piximedia has been chosen to implement this campaign and ensure its effective dissemination through its expertise in the exhibition of useful audiences.
Together with the Branding ad formats, the native premium formats set up for this campaign sublimates the brand’s message by its purified form. Its high-visibility mono-Advertiser formats fully integrated in the editorial part of the media sites ensure Visibility of the message and Impact of the campaign, while providing full user’s respect.
Bought with a guarantee of performance, the campaign is a success and exceeds the goal of visits planned on the BNP website