After the launch of the new 7 Series in 2016 – ‘flagship’ of the brand – BMW continues to renew its product range with the new 5 Series.
The design is a subtle evolution over the previous generation but the newcomer evolves more than it appears.
The Bavarian brand wishes to strongly emerge while capitalize on product innovations. BMW and its media agency Amplifi rely on PIXIMEDIA to create the event while enhancing the new features of the 5 Series.
Innovative formats favoring Engagement, digital Customer Journey management on a selection of premium sites and measuring performance (visibility / traffic) all the way allow PIXIMEDIA to guarantee that the Brand achieves its objectives.