« La Française des Jeux » launches a new scratch game: « Défoulo ». This new scratch ticket has a small doll voodoo covered by eight pieces of colorful fabrics where you can scratch a recurring problem of daily life.
For its digital campaign, the brand and its agency Havas Media have decided to arouse the curiosity of Internet users by selecting Piximedia’s formats: the Discover and the Footer. The appropriate format to create surprise effect: when an Internet user clicks on it, the « Défoulo » appears and is invited « to vent » playing. The Footer embeds the brand website and allows to extend the Internet users experience without leaving the original webpage. The Internet user is able to find any information on the brand on his original webpage.
A digital campaign completely upon Internet user’s request.
Need to relax? Scratch now!
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