“It is miss, actually” – new saga of Dior

It’s time for Miss Dior to become Mrs Dior…deliciously sassy, it’s a eternal “Miss”.

For its new advertising saga of “Miss Dior”, the maison Christian Dior invites us to the wedding of their muse, played by Natalie Portman. Through a short film, directed by Anton Corbijn, the actress plays the role of a surprising and bold woman, who escaped on her wedding day.

On digital, the media agency Performics and Piximedia produce a freshness and freedom campaign. The opportunity to rediscover this perfume in a new light. The takeover’s synchronization with the pushdown video improves the discovery of the fragrance. An innovative, rock and glamor format.

A wind of freedom blows on the fragrance Miss Dior.

Remerciements à: Dior Parfum (Annonceur) et Performics (Agence Média)

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