In a road movie atmosphere, a wind of freedom blows on the “Française des Jeux”.

As part of the advertising campaign for LOTO, the brand, with its media agency (Havas Media) and its creative agency (BETC), offers with a funny movie, an entertaining time to all the Loto aficionados Internet users. Campaign’s aim : to propose a unique experience to the users.

Piximedia offers a premium format impacting: the Discover. Very innovative, this format which allows the Internet user to be at the heart of an interactive campaign. TheDiscover catches the attention of the Internet user with a teasing/reveal approach and leads to a novelty effect when opening the file.

Via the Piximedia Marketplace, the brand has the ability to measure the potential coverage and the impact of the campaign. The cost per video view only affects interested Internet users. Thus, an active conversation between the brand and potential consumers is established.

A powerful, innovative and interactive approach to optimize the visibility of the brand and which offers the assurance of a unique kind of experience.

Remerciements à: Française des Jeux (Annonceur), Havas Média (Agence Média) et BETC (Agence Créative)

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