Imagined by the French jeweler Victoire de Castellane, « Rose des Vents » is a refined and delicate collection representing the brand timeless fashion. From Granville to Paris Paris, through Orient, this collection reminds us subtly the main point of Dior history.
For this campaign, Dior called on the multifaceted Piximedia’s expertise. The creative studio created innovative natural tones formats which have sublimated the brand’s advertising message. Then, the Piximedia spreads the campaign through the best publishers’ websites to reach a premium audience: an ideal target for Dior Joaillerie.
Piximedia staged a digital experience with impactants devices which help Dior to confirm its luxury positioning and reinforce its web visibility in France and Middle-East.
A campaign full of lightness and simplicity.