Air France unveils its new advertising film “France is in the Air” in France and abroad. A new brand vision “both conquering and closer to its customers.” On the digital, Air France and Kr Media chose Piximedia Marketplace to launch its international campaign.
In order to reaffirm its vision of the journey and highlight its values (attention, high quality and pleasure), Air France innovates with a plurimedia communication campaign: TV, cinema, and digital.
The campaign shows with elegance and humor a France that shines all over the world. A series of evocative paintings that reflect the courage, youth and creativity. Air France creates a new image of its company, more original and closer to its consumers. “This new film is a great ambition. Air France celebrates its values in images and music to support the upgrading of its commercial offer. Attention, high quality and fun, the French trip has the best assets to deserve the preference of our customers and enter new markets” said Frederic GAGEY, CEO of Air France.
On the digital, Air France and Kr Media chose Piximedia Marketplace to launch the campaign internationally, with a script of 3 impactful video formats. The mediaplanning includes prestigious publishers everywhere (France: ‘Le Monde’, ‘Le Figaro’, Japan: ‘Asahi’, China: ‘HKEG’, Russia: ‘Forbes’, Spain: ‘El Mundo’ and Italian: ‘Corriere’…). This bold brand experience will have a guaranteed visibility and traffic.