Kyocera, manufacturer specializing in printing, strengthens its new advertising campaign « Document Solutions » with a digital part. On this occasion, the brand and its agency Aressy deploy a complete format via Alliance Marketplace solution. This format allows to discover the values and benefits of Kyocera.
This format, consisting in a video MPU and a Footer, enables to build brand awareness and achieve a wide coverage of their target. The video MPU conveys the message of the brand, while the Footer (always visible) has a permanent contact with the Internet user and increases the storage of the campaign more than 15%*.
A speaking that maximizes visibility and allows Kyocera set out to conquer the market share in France.
* Miratech Study « Eye Tracking » November 2012
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