This season, Minelli showcases its newest Fall-Winter 2013/2014 collection through a glamorous and chic advertising campaign: the “Minelli Mania”. To unveil this new collection, the brand and its agency KR Media launch a stylish and trendy format on the web.
Developed by Piximedia, the format embodies with style the new Minelli models: through the Discover, the Internet users are immersed in the heart of the brand movie fashion show. The experience continues in the Half Page ad and the Takeover to discover the collection.
A custom and stunning format that will dazzle Internet users.
Awaken your Minelli Mania!