« There are technologies so perfect, you’d hardly think they were made by humans »… Discover OMEGA’s Co-Axial new campaign. To present this mechanical movement, the famous watchmaker and its agency Fullsix has developped an online advertising mechanism thanks to Piximedia Alliance Marketplace.
The format has intended to optimize the mix-formats and to ensure the brand a permanent visibility, all along the Internet users’s browsing:
– The Billboard is 100% visible*, and allows to discover the product via an striking video. This format immerses Internet users in a unique brand experience.
– When the Billboard is no longer visible (Internet users scrolling), Billboard’s video is paused and then it continues into the MPU ads.
– The Footer embeds the brand website and allows to extend the Internet users experience without leaving the original webpage, ie. the Internet user is able to find any information on the brand on his original webpage.
This unique campaign is designed to be progressive and to follow the Internet users experience. The mix-formats maximization and the use of the purchase funnel (Brand>Product>Traffic) which leads the Internet users from the collections’ discovery to the buying act, ensure a revolutionary experience developed thanks to a digital precise mechanics. A 100% transparent mediaplanning has been develop to convey OMEGA’s values.
Discover an innovative technology.
* Miratech Study « Eye Tracking » November 2012
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